​ATMA
LOVE WHAT YOU DO FOR A BETTER FUTURE

​​IT TURNS OUT THAT THE ENVIRONMENT IN WHICH WE LIVE AND DEVELOP, AFFECTS OUR BODY AND CHARACTER LONG BEFORE WE ARE BORN. OUR BODY PRODUCES RNAI MOLECULES EVERY TIME WE EXPERIENCE SOMETHING IN LIFE:  a hug, an attack, happiness, hunger... THESE RNAi MOLECULES ATTACH TO OUR DNA TURNING EXPERIENCES INTO OUR GENETIC CODE. WE ARE ALREADY SHAPING THE GENERATIONS OF THE FUTURE.

ATMA IS A WOMEN'S COLLECTION CREATED WITH RECYCLED AND PRODUCTION WASTE MATERIALS FROM THE FASHION INDUSTRY IN COMO, ITALY. USING WASTE MATERIAL ALSO HELPS SLOWING PRODUCTION DOWN, SAVING RESOURCES AND SLOWING THE PACE, PREVENTING WORKERS' BURN OUTS.

FOTOGRAPHER : FULVIO DE FILIPPI
FASHION DESIGNER: ISABELLA ALLEGRI 
STYLIST: YO SEPHINE MELFI
MAKEUP ARTIST: SERENA CONGIU